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Hi! I'm Lindsey gullettWelcome to my portfolio. As a visual designer with an extensive design background, I focus on crafting high-converting product experiences for both digital and print media. With a deep understanding of consumer behavior and a keen eye for design, I’ve helped brands elevate their presence and drive sales through strategic storytelling and visuals. Possessing a mastery of the design principles (color theory, composition, imagery, layout and typography) and with acute attention to detail, I am a self-starter who takes ownership in moving quality work forward from the project brief to asset delivery to quality assurance. Explore my projects to see how I’ve helped brands stand out in a crowded marketplace.
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Experience
MightyNest in Skokie, IL (Remote)
GRAPHIC DESIGNER | DEC 2023 – CURRENT
Designing marketing communications, including animations, for email, social media, site, print, packaging and environmental projects.
Serta Simmons Bedding LLC (Beautyrest) in Doraville, GA (Remote)
VISUAL DESIGNER | OCT 2022 – AUG 2023
Developed integrated creative campaigns, from concept to execution, to deliver world class customer experiences across several Beautyrest channels (websites, display ads, social, email, video and retailer advertising).
Williams-Sonoma Inc. (Pottery Barn) in San Francisco, CA
DESIGNER, EMAIL CREATIVE | JAN 2019 – OCT 2022
Created high-quality promotional and informational campaigns in collaboration with Editorial and Marketing Teams. Assisted in developing a seamless user-friendly experience and brand awareness across marketing channels.
Composed Pottery Barn Catalog layouts by combining type and imagery to communicate product information in a sophisticated and on-brand format. Ensured productivity to meet printing deadlines.
Shutterfly Inc. (Tiny Prints) in Sunnyvale, CA
SITE TEAM ASSOCIATE | OCT 2009 – MAR 2012
Monitored site traffic on daily basis from Google Analytics to discover trends and help merchandising strategy for premium brand, Wedding Paper Divas.
GRAPHIC DESIGNER | DEC 2023 – CURRENT
Designing marketing communications, including animations, for email, social media, site, print, packaging and environmental projects.
- Template creation for email and site to refresh the brand image
- Developing, executing and delivering design assets for promotional, informational and trigger emails based on creative briefs and marketing objectives
- Creating print assets, including branded packaging and shipping materials, box inserts, catalogs and fliers
- Imagery design for MightyNest product page on Amazon storefront
- Retouching and color correcting product and brand imagery
- Coordinating asset and file needs with outside vendors
Serta Simmons Bedding LLC (Beautyrest) in Doraville, GA (Remote)
VISUAL DESIGNER | OCT 2022 – AUG 2023
Developed integrated creative campaigns, from concept to execution, to deliver world class customer experiences across several Beautyrest channels (websites, display ads, social, email, video and retailer advertising).
- Evolved previously established brand standards to better align with elevated nature of Beautyrest brand
- Launched eco-friendly line of mattresses alongside team of cross-functional partners; designing digital and print assets
- Helped company stay under budget by avoiding photo session costs through partnership with external agency creating CGI (computer generated imagery)
- Increased team productivity by creating new and simplifying existing templates
- Worked simultaneously on upwards of five or more projects daily while prioritizing time and meeting deadlines with limited guidance needed ina fast-paced environment
Williams-Sonoma Inc. (Pottery Barn) in San Francisco, CA
DESIGNER, EMAIL CREATIVE | JAN 2019 – OCT 2022
Created high-quality promotional and informational campaigns in collaboration with Editorial and Marketing Teams. Assisted in developing a seamless user-friendly experience and brand awareness across marketing channels.
- Enticed new subscribers and formed brand loyalty by producing targeted trigger email series
- Guided future design direction by creating multiple versions of emails to test performance
- Increased customer engagement by utilizing proprietary data analytics to tailor promotional designs for target market
Composed Pottery Barn Catalog layouts by combining type and imagery to communicate product information in a sophisticated and on-brand format. Ensured productivity to meet printing deadlines.
- Confirmed catalog quality through liaison role between printing press and pre-press vendors
- Organized seamless photo sessions by communicating with collaborators
- Developed positive work experience for Catalog Production Assistant by mentoring her throughout her career at Pottery Barn
Shutterfly Inc. (Tiny Prints) in Sunnyvale, CA
SITE TEAM ASSOCIATE | OCT 2009 – MAR 2012
Monitored site traffic on daily basis from Google Analytics to discover trends and help merchandising strategy for premium brand, Wedding Paper Divas.
- Quality assurance for products prior to and after launch on website
- Created customer-first reputation by pro-actively contacting customers post-order providing white glove experience
Education
GRAPHIC DESIGN, BACHELOR OF SCIENCE (BS)
The Art Institute of California
San Francisco, CA
PHOTOGRAPHY, BACHELOR OF FINE ARTS (BFA)
The University of Arizona
Tucson, AZ
The Art Institute of California
San Francisco, CA
PHOTOGRAPHY, BACHELOR OF FINE ARTS (BFA)
The University of Arizona
Tucson, AZ