the problem

Digital & print promotional assets were needed to showcase a Memorial Day Sale. Each Beautyrest collection needed to be advertised separately in case certain retailers did not carry all of the mattresses. A new promotion lockup was needed that stayed on-brand with the modern, elegant look and feel.

the solution

A lockup was created for Memorial Day Sale utilizing small stars to signify the holiday. Each collection has an existing brand color that was kept so that the promotional materials easily integrated with any existing signage, banners and elements on the site an in retail stores. Images were selected, edited and cropped to fit within the existing brand templates. Explore the assets created for this promotion below.

WEB DISPLAY BANNERS

INSTAGRAM & FACEBOOK POST

. Below are 4 out of the 9 Organic Social and 23 Paid Social posts created to advertise promotion.
(click each thumbnail below to play)

RETAILER PRINTED ASSETS

Adjusted established templates to create a cohesive look and feel with the digital assets. The Tent Card is a tri-fold display that sits on top of the mattress in the retail environment. The Poster is displayed in a retailer's window.