the problem

The foundation delivers multiple impactful programs, but its story is complex and audience-diverse. Donors, students, and industry partners need to quickly understand:
  • what the organization does
  • who it helps
  • why their support matters
Without clear visual storytelling, the mission and impact can be difficult to grasp at a glance, reducing engagement and action.

the SOLUTION

Create a cohesive visual system that simplifies the mission and highlights human impact:
  • Infographics explaining programs and outcomes
  • Visually appealing templates, dependent on the audience, for campaigns and social
  • Story-driven visuals featuring real workers and students
  • Bold calls-to-action to drive donations, applications, and participation
The design approach transforms complex information into clear, emotional, and actionable communication—helping the organization connect with supporters and expand its impact.

2025 CRF Impact report

In 2025 CRF deepened their investment in California’s restaurant community, by provided training to 14,500 teens, awarded $17,7650 in scholarships, aided 1,102 food and beverage workers in crisis, and provided grant funding to 484  independent restaurants. I designed an report communicating this information; aimed at acquiring additional donors. 

2025 Restaurants Care Impact report

Restaurants Care is a program of the California Restaurant Foundation. It provides hope and stability to those at the heart of California’s vibrant food and beverage community through grants and donations.

The Grateful table

Promotional and event graphics for The Grateful Table, a signature fundraising dinner supporting Restaurants Care, which provides financial relief grants to restaurant workers and independent restaurants in crisis. A cohesive promotional campaign and event graphics system was created to build anticipation, reinforce the mission, and enhance the guest experience.
2025 BRANDING (INCLUDING HAND-DRAWN ELEMENTS)
INVITATIONS
SITE BANNERS
DINNER MENU
RECIPE CARD TAKE-AWAY
SIGNAGE
STEP AND REPEAT BANNER
AWARDS

RESTAURANTS CARE TESTIMONIALS

More than numbers. Behind each grantee, each student, and each scholar is a story of hope, resilience, and community. 

California ProStart Cup Assets

The CA ProStart Cup is the state’s premier culinary arts and restaurant entrepreneurship competition for teens. High school students put their skills to the test in front of industry experts. Winners receive scholarships and the chance to represent California at the National ProStart Student Invitational in Baltimore!
2026 PROGRAM
2026 T-SHIRT CONTEST DESIGNS
HAND-DRAWN ELEMENTS

CULINARY + COCKTAIL CLASH Assets

Restaurant brands battle it out in the Culinary + Cocktail Clash presented by Coca-Cola! In the Culinary Clash, restaurant execs are paired with a ProStart student sous chef to create a menu item using required ingredients. It’s a 3-month mentorship that culminates in a tasting event! Raising over $90,000 annually, this is the California Restaurant Foundation’s biggest fundraiser to power enrichment programs for culinary arts classes at public high schools. 
SKETCHES FOR LOGO REDESIGN
LOGO REDESIGN (ROUND 1)
LOGO REDESIGN (ROUND 2)
LOGO REDESIGN (ROUND 3)
FINAL LOGO
FLYER

RESTAURANTS CARE BACK-OF-HOUSE FLYERS

Resources for Food + Beverage Workers to obtain more information about available services with Restaurants Care.

2025 holiday messaging

A holiday card and recipe card were mailed out to supporters, volunteers and donors of the California Restaurant Foundation. Social posts with a cohesive look were also deployed.
SKETCHES (SOME UTILIZED; SOME ELIMINATED)
HOLIDAY CARD
RECIPE CARD WITH HAND-DRAWN ELEMENTS
SOCIAL POSTS