CG IMAGERY

the problem

To stay within the department's annual budget, costs had to be cut and redistributed toward the products that would produce the highest return. A new mattress model needed a photoshoot to generate images to be used for advertising and on the site. The funds for the photoshoot were not available in the budget.

the solution

Beautyrest partnered with a CGI Firm to generate lifestyle and silhouette images of the four new mattress models. I developed the shot list of the images needed and the art direction, specifying the furniture and decor needed for the lifestyle room environment. The result fit our need for promoting the mattress collection and stayed well under budget.

Final Computer Generated Images

Art Direction

Detailed notes and sample imagery were provided to the CGI Firm, along with the pages below from the Asset Request Deck I created to provide creative direction.