Williams-Sonoma Cross-Brand Email Series

Three emails out of a series targeted at members of the Key Rewards Program. The emails are focused on story-telling and contain information for all Williams-Sonoma Family of Brands; Williams-Sonoma/West Elm/Pottery Barn/Mark & Graham. Unique template designed for the first email shown below. Existing templates utilized for the second and third emails. Collaboration with the Copy Team and Art Director for text and image/design approval.

Beautyrest Mattress Collection Email Series

Starting with a redesign of the email footer, I updated all of the email templates to elevate the brand, create a new standard, and increase customer interaction.
BEAUTYREST EMAIL FOOTER REDESIGN
Resigned email footer (shown first); previous email footer (shown second). Spearheaded the email footer redesign by coordinating with the Email Brand Manager and Copy Team to determine the hierarchy and information needed for the best customer experience. The redesigned footer now includes links to the Category Pages, retail store locations, payment program information and social presence.
BEAUTYREST INFORMATIONAL EMAIL SERIES
Emails were designed to provide information around the Beautyrest Collection, where previously only promotional emails were deployed. Coordinated with the Copy Team for text, Email Brand Manager for content and Art Director for layout/image approval.

launch of the BEAUTYREST Harmony mattress collection

In a collaboration with the Email Marketing Manager and the Copy Team, I designed two emails and a bottom banner promoting the launch of the collection. Two versions were presented to management (one with motion incorporated and one with static imagery). Both designs ended up being chosen, resulting in an additional email posting, so that both could be deployed.

INFORMATIONAL EMAIL BANNER (MOTION OPTIONS)

INFORMATIONAL MATTRESS COMPARISON EMAIl

header (hero) option with motion

Pottery Barn Collaboration Emails

Four emails I designed showcasing collections created through Pottery Barn collaborations. Working in partnership with the Copy Team, Email Brand Management and the Email Art Director, existing templates were populated with copy, imagery and graphics to create these storytelling as well as promotional emails.
HEADER (HERO) AND GIFT MODULE WITH ANIMATION
HEADER (HERO) WITH ANIMATION