the problem

Create eye-catching, informative hero banners for the site homepage that engage customers and drive sales. Use brand colors and fonts. Incorporate images by reviewing our retail partners’ websites and social posts. Keeping word count to a minimum while still conveying the message in an easy-to-understand format.

the solution

Designed banner templates and copy lock-ups for Desktop and Mobile Homepage Hero Banners. After performing A/B tests, it was discovered that motion enticed a higher click-through rate from our customers. When justifiable, I incorporated motion on the banner by either animating images or copy. If a banner was part of a multi-asset campaign, I kept the aesthetics cohesive. Collaboration with the copywriter and marketing team resulted in the best customer experience by adjusting copy and layout elements to communicate the message effectively. Explore the banner assets below.

New product launch

Desktop and mobile banners introducing a new retail partner to the MightyNest family; the Dirty Labs brand.

Sustainable Impact

Desktop and mobile banners bringing awareness to the new ability to filter products by sustainable impact on the MightyNest.com category pages.

hispanic heritage month

Desktop and mobile banners bringing awareness to products sold by Hispanic owned businesses on the MightyNest.com website.

mystery bundle

Desktop and mobile banners, as well as a product page image, advertising the Mystery Bundle for sale on  MightyNest.com. The Mystery Bundle is a surprise box of products delivered for a fraction of their retail cost.

Refill station

Desktop and mobile banners bringing awareness to the new product assortment of large quantity refills.

affordable unique gifts

Desktop and mobile banners marketing the affordable gifts available for purchase on MightyNest.com for the holiday season.

Redeem a gift

Desktop and mobile banners for the MightyFix homepage, where gift recipients begin on their journey of redeeming a gifted MightFix subscription.

sale promotion

Desktop and mobile banners marketing the beginning of the Sunscreen Sale.