the problem

With the lively and vibrant appeal of the new products created from the Pottery Barn/BADG collaboration, a new template was needed that would highlight the heart of the collection (“creating a line that celebrates Black Joy - a rhythm that dances from room to room”).

the solution

New templates were created for site and email to feature quotes from the collective, along with printable recipes and motion through videos and GIFs. Created a fun, approachable vibe with collage aspects and elements such as arrow callouts and pulled-out quotations. Explore the assets created for this collection below.

​Landing Page

Desktop (left) and mobile (right) versions of the BADG X Pottery Barn Landing Page. Modified an existing template to add more opportunities for motion and color incorporation, to complement the playful nature of the collection. Collaborated with the Copy Team for text and the Art Director for imagery & design evaluation.
LANDING PAGE ANIMATION​

Landing Page Recipe Pop Out Cards

Increasing customer interaction with our Landing Page was one objective for this collaboration. The six images below on the Landing Page's Snack Break Module are interactive. A hover state (demonstrated below on the left) creates a gray overlay with directions to click the image for the recipe pop out which opens a printable PDF. Along with the Landing Page, I designed the recipe layouts to look cohesive within the rest of the collection.   

Homepage Banner

Desktop (left) and mobile (right) versions of the BADG X Pottery Barn Homepage Banner. 

Email

Designed an integrated email introducing the collaboration. The template was modified allowing me to create a cohesive look and feel with the collection's other assets. Collaborated with the Copy Team for text, the Art Director for imagery and layout and the Email Brand Partner for objective and audience.