​the problem

Design print-ready assets that take into account the final size, distance being read, and color adjustments. These assets also have digital counterparts as part of the campaigns.

​the solution

Converting the colors and creating bleed/crop marks were part of the process, along with checking the font legibility for style, color and size. To stay consistent among the printed and digital assets within the campaigns, adjustments had to be made to the colors of the printed assets.

POTTERY BARN Printed catalog

100-page saddle-stitched catalog distributed nationwide to consumers for home decor inspiration and sales pricing/information. Front and back covers, along with 6 interior spreads, are shown in the slide show below. This is one example of the 12 catalogs created and printed annually. I ensured productivity of the team to meet the printing deadlines and confirmed the quality of the catalogs through my role as liaison between the printing press and pre-press vendor. I also organized seamless photo sessions by communicating with the Photographers, Digital Technicians and Art Directors before, during and after the photo sessions.
 

Beautyrest Printed Assets for Harmony mattress launch

Tri-fold information tent card placed on the new Harmony Mattress in Serta Simmons showroom floors. Dimension is 5.5" w. x 12" h.
Guide for sales representatives at the Serta Simmons retail stores, explaining to the consumer the upgraded benefits of the new Harmony Mattress Collection.
(Chalk talk) A resource guide for sales representatives at the Serta Simmons retail stores to explain to the consumer the breakdown of the layers inside the new Harmony Mattress Collection and the benefits.
(Double-sided Sell Sheet) A resource guide for sales representatives at the Serta Simmons retail stores to explain to the consumer the key benefits and differences between the new Harmony Mattresses in the Collection.
(Spec Card) Consumer-facing guide in the Serta Simmons retail stores. Each mattress in the new Harmony line has a Spec Card for consumers to compare at a glance the similarities and differences to help them choose the best mattress to fit their needs.
(Price Card) Consumer-facing guide in the Serta Simmons retail stores. Each mattress in the new Harmony Collection  has a Price Card for consumers to compare at a glance the retail price.

CALDREA Printed catalog

4-page folded catalog distributed and viewed online for boutique retailers to purchase products for resale.

Printed business card

Business card designed for Sales Representatives to distribute during sales shows.

caldrea Xela Packets for dish soap samples

Packaging designed to hold liquid dish soap. These small packages were given as samples during trade shows to encourage sales. 

Printed box inserts

Printed insert designed to include in shipments to customers who purchased on the Amazon site to encourage signups for MightyFix (a MightyNest monthly subscription program).
Printed insert designed to include in shipments to customers who purchased on the MightyNest site to encourage additional orders from new product arrivals.

Printed sell sheets

Printed sell sheets designed to assist with ordering from the Faire Marketplace site.