MIGHTYNEST PROMOTIONAL EMAILS
Emails promoting products and companies within the MightyNest family (a personalized shopping experience that helps consumers find products for their home that fit their sustainability journey).
the problemCombining the large amount of copy required for informational emails with imagery and graphics to ease the digesting of the message.
Staying on-brand for MightyNest (with fonts, colors and style), while promoting products from companies that MightyNest partners with who have their own brand styles. |
the SOLUTIONBy designing the email into sections, I was able to separate the large body of copy into bite-size portions. I also utilized background colors and graphics to separate copy and emphasize the main points. The different typestyles also assisted in highlighting certain sections of copy that took precedents.
In order to stay on-brand with the MightyNest style, I kept main elements consistent throughout the email designs. Typeface, typestyle and type size remained on-brand, even when elements such as photography styles and graphics would update to take on the partners' brand style. |