SOCIAL MEDIA DESIGN

the problem

Capturing attention in a flooded marketplace. Creating a balance between keeping an organic feel in an environment that opposes advertisements, and relaying messages involving calls to action.

the solution

Image selection and treatment took center stage; choosing vibrant, attention-grabbing and relatable photographs and graphics played an important role in the designs. Type styles and sizing also had to be carefully selected in order to create a playful organic feel with strong legibility.