Promotion Lockup Design
Being one of the largest sales of the year, the request was to emphasize the promotion name and have the promotional discount as a secondary message. I created a new promo name lockup to catch attention even for smaller web assets.
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Creative Exploration
A few additional explores I created that were not as successful during my lockup design process.
Web Display Banners
4 web display banners out of 6 designed for the promotion.
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Instagram & Facebook Posts
4 assets out of 15 Organic Social and 9 Paid Social posts created to advertise promotion.
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Emails
Wanting to test layouts using lifestyle imagery versus layouts simplified with silhouettes, I designed two versions of this promotional email. Both emails were deployed, going to different segments of the target audience. The new version that I created with the silhouettes was verified to be more successful for customer engagement, which assisted in the the direction future email layouts were designed.
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SILHOUETTE IMAGE VERSION
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LIFESTYLE IMAGE VERSION
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Retailer Printed Assets
Adjusted established templates to create a cohesive look and feel with the digital assets. The Tent Card is a tri-fold display that sits on top of the mattress in the retail environment. The Poster is displayed in a retailers window.
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TENT CARD
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POSTER
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