Promotion Lockup Design
Being one of the largest sales of the year, the request was to emphasize the promotion name and have the promotional discount as a secondary message. I created a new promo name lockup to catch attention even for smaller web assets.
A few additional explores I created that were not as successful during my lockup design process.
Web Display Banners
4 web display banners out of 6 designed for the promotion.
Instagram & Facebook Posts
4 assets out of 15 Organic Social and 9 Paid Social posts created to advertise promotion.
Wanting to test layouts using lifestyle imagery versus layouts simplified with silhouettes, I designed two versions of this promotional email. Both emails were deployed, going to different segments of the target audience. The new version that I created with the silhouettes was verified to be more successful for customer engagement, which assisted in the the direction future email layouts were designed.
Retailer Printed Assets
Adjusted established templates to create a cohesive look and feel with the digital assets. The Tent Card is a tri-fold display that sits on top of the mattress in the retail environment. The Poster is displayed in a retailers window.