Desktop (left) and mobile (right) versions of the Beautyrest Homepage during the Harmony Mattress Collection launch. Through collaboration with the UX Designer, Copy Team and upper management, the layout, imagery and copy were updated.
Desktop (left) and mobile (right) versions of the Beautyrest Harmony Landing Page created for the new mattress launch. Through collaboration with the UX Designer, Copy Team and upper management, the layout, colors, imagery, typography and copy were combined to coordinate with the Homepage update above.
Product Detail Page
Desktop version of one of the Beautyrest Harmony Mattress Product Detail Pages created for the new mattress launch. Seven Product Detail Pages were launched for this collection, each with distinct imagery and copy. I created optimized images for this collection in the gallery section in response to a request to a request from the Site Operations Team to highlight key features above the fold. Through collaboration with the UX Designer, Copy Team and upper management, the layout, colors, imagery, typography and copy were combined to coordinate with the Homepage and Landing Page update above. A new module was introduced below the fold, comparing mattresses in the same collection highlighting the mattress heights, firmnesses and features.
Optimized & Enhanced Web Banners
Optimized Web Banners for above-the-fold content on retailers websites; Enhanced Web Banners for below-the-fold content on retailers websites. Designed templates, cropped and selected images and collaborated with the Copy Team for the text.
Designed two emails and a bottom banner promoting the launch of the collection with the collaboration of the Email Marketing Manager and the Copy Team. I created and presented two versions of the eco email (one with motion incorporated and one with static imagery). The Email Marketing Manager was struggling between choosing one, so another email posting date was added where the additional email version would be sent.
INFORMATIONAL EMAIL BANNER (MOTION OPTIONS)
Retailer Printed Assets
Designed five informational printed assets, two that the Sales Representatives would use as a guide and two that were displayed in the showroom. Collaborated with the Copy and Brand teams, as well as upper management, to consolidate and organize all the data into optimal templates that I created to showcase the information.
CHALK TALK (GUIDE FOR RETAILERS) | BREAKDOWN OF MATTRESS LAYERS
COMPARISON CARD (GUIDE FOR RETAILERS) | LAUNCH MATTRESS FEATURE CHANGE